The Founders Story
The pioneering spirit and quest demonstrated by the legendary founder, Raffaele Lauria in 1887, in the small city of Naples, Italy, continues to inspire his nephew Raphael till this day. Raphael Lauria being the third generation continued the footwear business for over 35 years of success in the Middle East and permanently residing in Dubai. He is a footwear technician and entrepreneur with deep passion for perfection in corporate shoes.
Raphael Lauria teamed with his long friend Mr. Bharat Melwani, experienced retail professional, accountable for multi-million dollar budgets for the Landmark Group LLC and over 28 years of work experience with proven success in launching new products and new brands in Kids footwear.
Now they teamed and united their experience to create a unique kids footwear brand “ Just Kids Brands “(JKB Shoes) keeping in mind the Fashionably, Comfort and Health Technology which is missing in the market.
JKB shoes have been launched, giving three key promises to his young customers.
Corporate Social Responsibility (CSR)
We have always been fond of supporting charity organizations. Our Goal at JKB is to contribute back to our community by supporting through our social media channels “Just Kids Health”, to major charity organizations.
We believe that together we can achieve a lot by helping the world in becoming a better place for children. After what our troubled world has gone through, healing the world is not a mission but a calling. We are here to answer that call.
We are ready, together with our partners to share our shoes with the less fortunate children around the world. We are donating with every pair sold. Help us to build Smiles!
CEO / Founder
Mr. Raphael Lauria
has over 35 years of success in the Middle East and permanently residing in Dubai. He has setup a footwear manufacturing and distribution concept with his own personal funds and support of financial institutions. He is a footwear technician and entrepreneur with deep passion for perfection in fashion and corporate shoes with proven record of owning and running 3 successful businesses in the entire Middle East.
Hobbies: Reading – Music – Photography – Extreme Sports
Raphael’s favourite quote: The Key to success is to Focus on Goals, not Obstacles.
CEO / Founder
Mr. Bharat Melwani
Highly successful Head of Buying with a strong creative vision and passion for product. Experienced Retail Professional with proven record of exceeding targets through cross-functional partnerships. Accountable for multi-million-dollar budgets and optimizing resources to achieve sustainable profits. Over 28 years of work experience in competitive markets of India, Middle East and Africa. Strong communicator across all business areas and a proven ability to develop dynamic and high performing teams with focus on goals.
Hobbies: Reading – Cricket – Playing Tennis
Bharat’s favourite quote: Work with passion & honesty, success will follow by itself.